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Unseen, Unexpected, Unforgettable
by Peter Cairns
Sep 15, 2008
Positive News Issue 57 |
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It is probably fair to say, when it comes to the natural world, that most Europeans know more about Africa than their own continent. The reason? The media. We’re bombarded with natural history specials and spectacular photographs celebrating the charisma of lions, chimpanzees and elephants – but what about Europe?
What about the magnificent mountain wilderness that dominates the continental core and ignores political boundaries? What about the return of wolves, bears and lynx to areas where they have not been seen for centuries? What about the foxes, badgers, squirrels and birds that visit our gardens in increasing numbers? These ‘good news’ stories have not been told – until now.
Wild Wonders of Europe is quite simply the most ambitious nature photography project ever. The objective is simple: to reveal to the world, the amazing natural treasures of Europe and celebrate nature as a shared heritage; something to enjoy and to protect.
I have to confess my involvement here. Friend and fellow photographer, Staffan Widstrand, took only about 10 seconds to persuade me to become a director of this project. Now, two years on, the planning is done and we are up and running.
So, how does Wild Wonders of Europe actually work? Visual media, images, photography – this is a language that will transcend social, economic and cultural backgrounds. It speaks to all of us. It touches our emotions and fuels a shift in our perceptions and values.
Powerful photography is a lure, a bait. It can draw in the apathetic teenager or materially driven, middle-class family. It can engage, inspire – hook its intended victim. The science can then inform. It won’t happen the other way around. It just won’t. Photography is the voice of science on the street.
Wild Wonders have commissioned 50 of Europe’s most talented and committed nature and wildlife photographers to each visit a country other than their own and record – through fresh eyes – the natural treasures within. Already, Tom Schandy from Norway has visited the Caucasus Mountains of Russia. The Finnish photographer, Markus Varesvuo, has revealed the diversity of birdlife in Hungary and yours truly has just completed a mission in Finland, getting up close and personal with Europe’s most charismatic owl – the Great Grey. At the time of writing, there are seven more photographers out there in the field – some trailing film crews to bring their ‘quests’ to the TV screen. Butterflies in Austria, sea eagles in Norway and orchids in Italy – Wild Wonders each and every one.
Two years from now, the Wild Wonders of Europe outdoor exhibition will visit 44 European cities and be viewed by tens of millions of people. What they see will excite them, inspire them and even make them give a damn.
Follow the adventures of the photographers and be part of the Wild Wonders of Europe Contact: www.wild-wonders.com
European Bear
Photos: © Peter Cairns
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